Fiskars

FREELANCE COPYWRITER
| 2022

Ad copy for an extensive OOH campaign across the Stockholm subway, including a full station takeover at Odenplan.

BRIEF
For their first ever localised campaign, the iconic homeware brand Fiskars sought out to  connect to the home enthusiast of Stockholm.

Targeting  commuters on their way home, we tapped into the relief of arriving back home where you finally get to be yourself. However, not without giving a nod to how ambition might not always align with reality. 

In a series of inviting visuals with tongue-in-cheek lines using Stockholm lingo we took over the subway in October 2022.

WRITING SAMPLES:
See below.