Secret Cinema presents Arcane
NARRATIVE AND MARKETING WRITER | 2021
In collaboration with Riot Games, our team at Secret Cinema created a vast immersive experience for the launch of Arcane - the smash-hit Netflix series based on the MOBA game League of Legends. Alongside the global release of the show, 20k fans could not only enter Zaun digitally and IRL, but play a part in how the story unfolded around them.
Using narrative storytelling in all comms pre and post-purchase, we gamified the campaign. The more you interacted with it the more you unlocked of a previously untold part of the League of Legend universe.
AS THE MAIN COPYWRITER I DELIVERED:
- All content for the website
- Character backstories
- Messaging tree for the online experience
- Riot Games community updates
- Narrative newsletters
- Campaign material
- Copy for paid media
Using narrative storytelling in all comms pre and post-purchase, we gamified the campaign. The more you interacted with it the more you unlocked of a previously untold part of the League of Legend universe.
AS THE MAIN COPYWRITER I DELIVERED:
- All content for the website
- Character backstories
- Messaging tree for the online experience
- Riot Games community updates
- Narrative newsletters
- Campaign material
- Copy for paid media
“Secret Cinema have built a love letter to the show. Which is wild because no one outside of Riot Games, Netflix, and Secret Cinema had seen Arcane up until a few weeks ago. Yet it is all here, brought to life and fun as hell.“
- NO PROSCENIUMWriting samples:
︎ Announcement newsletter
︎ Online registration
︎ Ticket page
︎ Social posts