Steamery

FREELANCE COPYWRITER
| 2025

Create a campaign for the launch of the limited-edition Cirrus 3 steamer that emphasises rarity, attitude, and desirability.

IDEA
I created a campaign concept and copy that celebrated standing out. 

The idea was built around the line “For the bold. For the few.” and positioned the steamer as a statement object — something designed not to blend in, much like the people who own it.

WRITING SAMPLES:
See below.