Steamery

FREELANCE COPYWRITER
| 2026

Communications concept and copy for the launch of Cirrus Core, designed to resonate with fashion-forward women in their 20s.

IDEA
Inspired by the campaign’s cinematic visuals, the idea “Steam as an Artform” positioned garment care as part of the creative ritual of personal style.

The platform “The Art of Getting Ready” turned a functional routine into a moment of self-expression.
l direction.

WRITING SAMPLES:
See below.